Sponsorship & Partner Information
OUR OBJECTIVE
AWARE Foundation NPC is pioneering sustainable animal welfare
South Africa is moving toward tighter controls on sending organic waste to landfill. Welfare organisations should prepare for sustainable and legally compliant options.
Our AWARE Community Days provides free microchipping and vaccination to promote responsible pet ownership and dignified animal care. Veterinary care is provided by Earthpet Vet.
From event sponsorships, 20% is also donated to AWARE Foundation's other activities. From public donations and net merchandise profit, 30% supports EarthPet Vet’s operational costs and expansion, and 70% goes to the AWARE Foundation.
A DIGNIFIED ALTERNATIVE TO LANDFILL
Supporting welfare organisations
The AWARE sponsorship and donation portions are used for one specific aim: to pay verified invoices directly to providers for the legal, dignified and environmentally responsible disposition of deceased animals for qualifying welfare organisations. No landfill disposal is permitted, and cash is not given directly to welfare organisations.
Potential beneficiary organisations undergo an assessment and verification process before receiving support.
This helps AWARE direct assistance responsibly towards reputable organisations where it can make a meaningful difference. By removing a heavy and often overlooked cost from welfare budgets, organisations can redirect funds towards food, sterilisation, veterinary care and other direct animal needs.
Every microchip also increases the chance of reuniting lost pets with their owners and, if they are deceased, helping families have certainty that their pet will receive a dignified farewell.
Our core commitment is clear: reducing the disposal of animal remains in landfill, helping protect the environment while funding dignified, legal and sustainable end-of-life services. By bringing pet owners, charitable initiatives and local businesses together, we aim to create a more responsible and sustainable animal welfare ecosystem.
PET HEALTH HUB
Partnership & Sponsorship Programme
Better connected pets. Better informed owners. Stronger animal welfare.
Pet Health Hub is an initiative designed to bring together pet health, responsible pet ownership, community outreach and animal welfare.
As part of the initiative, the Pet Health Passport web app gives pet owners one convenient place to maintain important information about their animals. The app brings together essential information including pet and owner details, microchip information, vaccination records, microchipping history, sterilisation status and other important health information.
During the second semester of 2026, we will officially launch the Pet Health Passport alongside a community pet health event, where pet owners can pre-book their cats and dogs to receive free microchipping & free vaccinations.
CREATING A CIRCLE OF POSITIVE IMPACT
The AWARE Community Events
Our community events bring pet owners, preventative healthcare, animal welfare and technology together in an accessible environment.
Members of the public can bring their cats and dogs to receive free microchipping and free vaccinations. Pet owners are introduced to the Pet Health Passport platform pre-event and can begin establishing their pet's digital record before the event and experience updating of it during the event.
The events are designed to remain focused on pets, their owners and animal welfare. For this reason, our sponsorship model emphasises integrated brand recognition rather than creating a conventional exhibition environment filled with individual sponsor stands.
20% FOR ANIMAL WELFARE
Make a difference
20% of every financial Pet Health Hub sponsorship and partnership contribution is directly allocated to AWARE Foundation NPC in support of its other animal welfare initiatives.
The remaining 80% helps fund the Pet Health Hub programme, including community events, technology, infrastructure, medicine, marketing, production and the operational costs involved in providing these initiatives to the public.
Your sponsorship therefore doesn't simply provide advertising.
It helps make responsible pet healthcare more accessible while supporting animals already in need.
SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
Introductory Rates — Second Semester 2026
Be Part of Something Meaningful
Sponsors and partners become part of an event that brings together:
- Free preventative pet healthcare
- Responsible pet ownership
- Digital pet health records
- Animal welfare fundraising
- Support for reputable rescue organisations
| Benefit / Exposure | Event Sponsor | Principal Event Sponsor | Official Partner | Principal Partner |
|---|---|---|---|---|
| Contribution | R2,500 / event | R7,500 / event | R5,000 / month | POA |
| Partnership period | One event | One event | 6 months | by negotiation |
| Total 6-month contribution | — | — | R30,000 | by negotiation |
| Extra donation allocated to AWARE Foundation | R500 / event | R1,500 / event | R6,000 / 6 months | 20% |
| Official designation | Event Sponsor | Principal Event Sponsor | Official Partner | Principal Partner or other wording by negotiation |
| Thank You Banner | ✓ Logo | ✓ Logo | ✓ Logo | ✓ Logo |
| Partner Banner | — | ✓ Partner recognition | ✓ Partner recognition | ✓ Prominent recognition |
| Branded Partner Wall | ✓ Logo | ✓ Priority logo | ✓ Priority logo | ✓ Prominent logo |
| Event Gazebos | — | — | ✓ Priority logo | ✓ Prominent logo |
| General Event Social Media Post | ✓ Logo inclusion | ✓ Logo inclusion | ✓ Logo inclusion | ✓ Logo inclusion |
| Individual Social Media Post | — | ✓ Priority recognition | ✓ Priority recognition | ✓ Prominent recognition |
| Social Media Channels | EarthPet | EarthPet | EarthPet | EarthPet |
| Event Webpage | ✓ Logo | ✓ Priority logo + service description | ✓ Priority Logo + description + link | ✓ Prominent logo + full description and sustainability statement + link |
| Pet Health Hub Homepage | — | — | ✓ Partner recognition | ✓ Prominent recognition |
| Pet Health Passport App | — | — | ✓ Ongoing exposure | ✓ Prominent exposure |
| App Dashboard | — | — | ✓ Logo exposure | ✓ Prominent positioning |
| Dedicated Partners Area in App | — | — | ✓ Logo + service description + link | ✓ Prominent position of logo + service description + link |
| Use Designation in Own Marketing | ✓ Event Sponsor | ✓ Principal Event Sponsor | ✓ Official Partner | ✓ Principal Partner or other wording by negotiation |
SPONSORSHIP & PARTNERSHIP CATEGORIES
ONE EVENT
Event Sponsor
R2,500 per event
Become part of an individual Pet Health Passport community event and help us provide free services to pet owners.
Benefits include:
- Event Sponsor designation
- Logo on the event webpage (this website)
- Logo inclusion on the event Partner Wall (at the event)
- Recognition on Thank You sponsor event pull up banner (at the event)
- Event-related social media acknowledgement (on Earthpet SM channels)
- Association with an initiative providing free pet healthcare services to the community. Promote your contribution on your own marketing channels with the designation "Event Sponsor". Please note, you need to get approval for your proposed posts and graphics by the event organisers when you use the designation on your marketing channels.
Event Sponsorship provides exposure associated with the sponsored event and does not include ongoing advertising within the Pet Health Passport app.
LEAD ONE EVENT
Principal Event Sponsor
R7,500 per event
Designed for an organisation wishing to make a more substantial contribution towards a particular community event.
Benefits include:
- Principal Event Sponsor designation
- Prominent positioning on the event webpage, including logo and description of services (this website)
- Priority logo positioning on the Partner Wall (at the event)
- Recognition on Partner Sponsor Banner (at the event)
- Priority recognition as an individual post on event-related social media (on Earthpet SM channels)
- Association with an initiative providing free pet healthcare services to the community. Promote your contribution on your own marketing channels with the designation "Principal Event Sponsor". Please note, you need to get approval for your proposed posts and graphics by the event organisers when you use the designation on your marketing channels.
Event Sponsorship provides exposure associated with the sponsored event and does not include ongoing advertising within the Pet Health Passport app.
SIX MONTHS
Official Partner
R5,000 per month
Six-month partnership — R30,000
Official Partnership is designed for organisations seeking an ongoing association with Pet Health Passport rather than exposure at only one event.
IN THE WEB APP
- Official Partner recognition
- Logo exposure within Pet Health Passport on the dashboard
- Inclusion within the dedicated Partners area with a service description
- Link to the partner's website or relevant service
WEBSITE
- Partner recognition on the Pet Health Hub website homepage
- Logo, description and link on relevant partner and event pages
AT EVENTS
- Official Principal Event Sponsor designation
- Prominent logo on Gazebo
- Priority logo positioning on the Partner Wall
- Recognition on Partner Sponsor Banner (at the event)
- Priority recognition as an individual post on event-related social media ( on Earthpet SM Channels)
- Association with an initiative providing free pet healthcare services to the community. Promote your contribution on your own marketing channels with the designation "Official Partner". Please note, you need to get approval for your proposed posts and graphics by the event organisers when you use the designation on your marketing channels.
Official Partner exposure applies for the duration of the active partnership.
POA
Principal Partner
TERM - by negotiation
Principal Partnership is our highest ongoing partnership level.
It is intended for organisations seeking a stronger and more visible association with Pet Health Hub and Pet Health Passport.
Principal Partners receive all Official Partner benefits together with:
- Principal Partner designation
- Priority positioning within the Pet Health Passport app
- Prominent presence on the app dashboard
- Priority position within the Partners area
- Priority positioning on the Pet Health Hub website
- Prominent positioning on the Partner Wall
Principal Partner status applies for the duration of the active partnership.
Potential category exclusivity or additional collaborative opportunities may be discussed separately where appropriate.
Contributor
Contribute products, equipment, services and resources of any value
Financial sponsorship is not the only way to support Pet Health Passport. We welcome organisations that can provide products, equipment or services that meaningfully contribute towards the programme, our community events or AWARE Foundation initiatives.
Examples include:
- Technology and devices
- Veterinary equipment and products
- Pet food and supplies
- Printing and signage
- Event infrastructure
- Professional services
- Photography
- Marketing support
- Logistics and transportation
- Other relevant products or services
Recognition is determined according to the value, usefulness and duration of the contribution. Contributers' logos will be on general social media collateral and on the Thank You banner at the event.
A significant once-off contribution will be appropriately acknowledged but does not automatically provide permanent advertising rights within Pet Health Hub programmes.
Organisations wishing to extend their involvement into ongoing brand exposure are welcome to become Official or Principal Partners.
In-kind contributions are not included in the 20% financial allocation.
Partnership & Event Sponsorship
Ongoing partnerships and event sponsorships are separate opportunities. An organisation may be a Principal Partner, a Principal Event Sponsor, or both. Principal Partners can add Principal Event Sponsorship for individual events, with both roles recognised in relevant event branding and communications.
Recognition vs Ongoing Advertising
We value every organisation that contributes towards Pet Health Hub events and the AWARE Foundation. However, there is an important distinction between recognising a contribution and providing ongoing commercial advertising.
Contributors
Receive recognition appropriate to the value and nature of their contribution for an agreed period.
CONTRIBUTION RECOGNITIONEvent Sponsors
Receive exposure associated with the specific event they support.
EVENT EXPOSUREOfficial Partners
Receive ongoing exposure across agreed Pet Health Hub and Pet Health Passport platforms for the duration of their active partnership.
ONGOING EXPOSUREPrincipal Partners
Receive priority ongoing exposure and positioning for the duration of their active partnership.
PRIORITY ONGOING EXPOSUREThis approach allows us to properly recognise generosity while maintaining a fair and sustainable programme for organisations investing in an ongoing relationship with EarthPet Vet's Pet Health Hub.
AT THE EVENT
The Branded Wall
One of the central branding features of our community events will be the official Pet Health Hub Branded Wall. Designed in the style of a professional media or step-and-repeat backdrop, partner logos will appear in a staggered repeating arrangement. This helps ensure participating brands remain visible when owners, pets, veterinary professionals and other event participants are photographed at this dedicated area.
This approach gives our sponsors valuable physical visibility without turning the event into a traditional commercial exhibition.
Additional fundraising
Merchandise
AWARE Community Events also provide an opportunity to raise additional funds and awareness for the AWARE Foundation NPC.
Selected charity merchandise, products and fundraising initiatives may be available at events, with percentage of proceeds supporting AWARE Foundation's work.
This gives members of the public another way to contribute while creating greater awareness of the needs of animal rescue organisations.
Let's grow together
The Journey Ahead
Pet Health Hub is at the beginning of its journey.
For this reason, the rates contained in this programme represent introductory partnership rates for the Second Semester of 2026.
As Pet Health Hub and Passport grows, so too will the commercial value offered to our partners. Our sponsorship and partnership programme will therefore be reviewed every six months.
Future partnership rates and benefits may take into consideration:
- Number of registered Pet Health Passport users
- Active app engagement
- Website traffic
- Number and frequency of community events
- Event attendance
- Number of pets assisted
- Digital and social media reach
- Growth of the Pet Health Hub partner network
- Additional platform functionality
- New advertising and partnership opportunities
This allows the programme to grow alongside Pet Health Hub while providing early partners with access to attractive introductory opportunities.
Sponsorship Application
Whether your organisation would like to contribute equipment or services, sponsor a specific community event or establish an ongoing relationship with Pet Health Passport, we would be delighted to discuss the opportunity. Together, we can create something that delivers value for businesses, pet owners, communities and the animals that depend on us.